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Susan Botwick Murphy, a resident of Philadelphia, is a self-taught artisan/designer who began sewing purses in 1999 after she was intrigued by a handbag she saw in SoHo, NYC but which she thought was too expensive to buy. Eager to have it for her growing purse collection, Murphy created a similar design, sewed it herself and promptly sold it to a someone who coveted it. This experience prompted Murphy to keep sewing purses and totes on a part-time basis to quell her undying desire for fun, unique purses and to enable friends, acquaintances and family to perk up their own accessory collections. Thus, the Viv Pickle concept was born. When she was laid-off from her Marketing VP position in October 2001, Murphy focused her energies on Viv Pickle full-time and, finding immediate enthusiasm for her creations, decided to expand production in 2002. Murphy designs all Viv Pickle purses with the assistance of her talented staff, selects all fabrics, and, with her team of seamstresses, sews them at the Viv Pickle Production Studio in the Northern Liberties section of Philadelphia. Fabrics are typically vintage, upholstery, and vintage reproductions and hail from locales from all around the world! The cornerstone of Viv Pickle’s success is the ability for customers to design their own handbag according to their own taste and style. With this in mind, the Viv Pickle Custom Handbag and Accessory Studio offers a collection of over 150 fabrics, linings and handles, from which customers can design their handbag. Customers simply select a bag style, fabric, handle and lining, and the staff at Viv Pickle will create their bag by hand. In less than two years from opening its doors, the Viv Pickle Custom Handbag Studio has created nearly 10,000 handbags for fashionistas around the globe and has expanded its roster of clients to include People Magazine, Time Magazine, TV Guide Networks, Marie Claire Magazine and Dean Witter! Viv Pickle handbags are available for purchase/order at the companys custom handbag studio in Philadelphia and via Pickle Parties, unique gatherings similar to Tupperware and Pampered Chef parties. To date, tens of thousands of fashion-forward ladies of all ages have gathered for Pickle Parties in homes and offices from Maryland to New York designing handbags and having fun in the process! All Viv Pickle handbags are affordable with retail prices under $100 making it easy for everyone to own a truly unique and fashionable accessory. Keeping Viv Pickle prices reasonable is a strict guideline for Murphy as she recognizes that not everyone can afford well-known purses from designers such as Kate Spade, Jane Fox, Hogan, and Lulu Guinness. Murphy hopes that her Viv Pickle creations can satisfy fellow “purse fanatic” desires to add some zest to their wardrobes without hurting their pocketbook! And what’s with this name Viv Pickle?? When Murphy was promoted to Vice President at a previous job, her staff kiddingly refused to call her by the title and came up with a new definition for the term VP Vivacious Pickle. Viv Pickle became Murphys nickname and the ideal moniker for her business.

 

Address: Viv Pickle, Incorporated, 441 N. 5th Street, Lower Level, Philadelphia, PA 19123.
Telephone: 215.922.5904
Website: http://www.vivpickle.com/