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Although the Shah family itself has been involved in this business for almost 150 years, Pride of Kashmir was incorporated in the UAE in the year 1980. Over the years, the company has grown both in terms of revenue and retail outlets and they attribute this to quality of their goods and service. Today, Pride of Kashmir has 5 stores in the most prestigious and high-traffic locations in Dubai. These include: Deira City Center, Mercato, Mall of the Emirates, Madinat Jumeirah …and the flagship store and warehouse at Al Quoz. Mission statement: Brand positioning: The name Kashmir, and everything that connects with the deeper meanings of the word – Beauty, grace and craftsmanship. The Product Lines: Handcrafted carpets, shawls, furniture, furnishings, fine products, real and reproduced antiques. Customer Profile: Affluent and connoisseurs of contemporary and traditional art and craftsmanship. Demographics: UAE and Middle Eastern residents, tourists and a large number of the most influential and affluent people across the globe, with large disposable incomes and a taste for the finer things of life. The brand stands for T he highest quality, Value for money, Trustworthy, For those who enjoy the finest things in life. The brand’s look and feel. Expensive, Tasteful, Authentic.

 

Website: http://www.prideofkashmir.com/